BABBINGTON
STUDEBAKER
ADVERTISEMENT,
1950
|
N
TIME, prosperity, at least relative prosperity, returned. The new
management at Studebaker strengthened the company by eliminating weaknesses.
They gave up on their unprofitable line of small, economical cars named
for Knute Rockne, the football coach at Notre Dame, and sold the Peirce-Arrow
company, which Studebaker had owned since 1928. By 1935, Studebakers
were selling well again, and the company was turning a profit. The Babbington
dealership was sold to out-of-towners who paid its debts . . .
|
BABBINGTON
STUDEBAKER
ADVERTISEMENT,
1955
|
Put
a Studebaker Hawk on your mantlepiece! |
|
|
This 1:18 scale, die-cast replica captures
the 1957 Golden Hawk in all its tail-finned, whitewalled glory, with a
well-detailed interior, doors that really open, a working steering wheel,
and an intricately molded miniature of the Hawk’s 289-cubic-inch overhead-valve
V8.
Just $19.99!
[CLICK
TO BUY]
|
 |
|
y
grandfather, Guppa, is a Studebaker salesman in “My Mother Takes a Tumble.”
|
BABBINGTON
STUDEBAKER
ADVERTISEMENT,
1951
|
tudebaker
then took a step the importance of which can’t be exaggerated. The
company hired Raymond Loewy, the gifted visionary, as its chief designer.
Loewy’s arrival ushered in a period of daring, distinctive design that
set Studebakers emphatically apart from other makes. In 1950 he and
the team he directed would produce the famous bullet-nosed models and,
a few years later, the beautiful Starliner coupes, but in the opinion of
more than one Studebaker historian, the Loewy designs would lead, ultimately,
to the demise of the company. . . .
|
 |
Studebaker Links:
The
Official Studebaker Drivers Club Home Page
The
Unofficial Studebaker Drivers Club Home Page
Bill
Jackameit's Studebaker Page
Studebaker
Links Page
Studebaker
National Museum
|
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The Personal History, Adventures, Experiences & Observations of
Peter Leroy is a work of fiction. The characters, incidents, dialogues,
settings, and businesses portrayed in it are products
of the author’s imagination and are not to be construed as real. Any
resemblance to actual events or persons, living or dead, is entirely coincidental.
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