A fictitious computer company located in Cambridge, Massachusetts; the name is apparently derived from the name of a tree of the buckthorn family, Zizyphus lotus, which is reputed to bear the fruit that in Homer's Odyssey is eaten by the lotus-eaters, who live in a state of dreamy indolence induced by the fruit they eat.  —MD 
 
 

See: 

Reservations Recommended: Belinda is head of new-product development for Zizyph

A Topical Guide to the Complete Peter Leroy (so far) is a work of fiction. The characters, incidents, dialogues, settings, and businesses portrayed in it are products of the author’s imagination and are not to be construed as real. Any resemblance to actual events or persons, living or dead, is entirely coincidental. 

All rights reserved. No part of this guide may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the author. 

Portions of A Topical Guide to the Complete Peter Leroy (so far) were first published by Voyager, Inc., as part of The Complete Peter Leroy (so far).

The illustration at the top of the page is an adaptation of an illustration by Stewart Rouse that first appeared on the cover of the August 1931 issue of Modern Mechanics and Inventions. The boy at the controls of the aerocycle doesn’t particularly resemble Peter Leroy—except, perhaps, for the smile.