KRAFT & KRAFT HOME

SERVICES

WEB CONTENT PRODUCTION
VIDEO PRODUCTION
INTERACTIVE INSTRUCTION
TEXTBOOKS
GENERAL BOOKS

HINTS & TIPS

ERIC KRAFT

. Projects and Publications
Web Content Production
 

Just Neighbors
WEBSITE

(Family Promise, 2005) 

We produced and developed this website,

     • ensuring that the site goals were met
     • adapting content and illustrations
     • writing original copy
     • programming in HTML and JavaScript
     • creating page designs
     • tracking project schedule and keeping project on schedule
Just Neighbors

buySAFE Bonded Shopping Network
WEBSITE

(buySAFE, 2004) 

We wrote copy for this website.

buySAFE

Writing Voyage
WEBSITE

(Pearson Longman, 2004-2005) 

Planned, wrote, and edited this online writing resource. The instruction takes place in the context of a world cruise, with stops at twelve of the world’s most intriguing destinations.  Instructional material is presented in text, visual, audio, and video formats to engage all types of learners.  Writing Voyage covers all the stages of the writing process, from brainstorming and pre-writing to final copy preparation. Numerous pretests and post-tests help students keep track of their development and focus in on key areas of need, and an online handbook provides additional resources in every grammar topic.

Writing Voyage

Endo-Mail Online
WEBSITE

(Musikant, Deutsch, Kase, Dukoff & Vuong, Endodontists, 2001) 

We produced and developed this endodontics website,

     • ensuring that the site goals were met
     • adapting content and illustrations
     • programming in HTML, Java, and Perl
     • creating page designs
     • tracking project schedule and keeping project on schedule
ENDO-MAIL ONLINE

Clifford the Big Red Dog
WEBSITE

(Public Proadcasting Service and Scholastic Entertainment, 2000) 

We produced the Clifford website,

     • ensuring that the site goals were met
     • designing activities and games for the site
     • creating page roughs to guide designers and animators
     • overseeing evolution of page designs
     • finding solutions for problems as they arose
     • interfacing with Scholastic, PBS, and developers
     • tracking project schedule and keeping project on schedule
CLIFFORD THE BIG RED DOG

Salomon Smith Barney Career Center

(Salomon Smith Barney, 1999) 

     • assisted in developing information architecture
     • assisted in designing site navigation and user interface

     • managed editorial team
     • managed editorial deadlines and project plan
     • gathered information from client
     • wrote and edited text
     • gave the content a distinctive voice, tone, and style
SALOMON SMITH BARNEY

Fujifilm.Net
WEBSITE

(Fuji Film, 1998) 

     • developed the information architecture
     • designed site navigation and user interface
     • managed editorial team
     • managed editorial deadlines and project plan
     • gathered information from clients
     • wrote and edited text
     • gave the content a distinctive voice, tone, and style
 

FujiFilm Home Page

Japan Airlines
WEBSITE

(Japan Airlines, 1997) 

     • organized the content of the site
     • planned the site
     • developed the information architecture
     • designed site navigation
     • created the style sheet and outlined body copy
     • managed editorial deadlines and project plan
     • gathered information from client
     • wrote and edited text
     • gave the content a distinctive voice, tone, and style 
     • wrote the navigational copy
JAL Home Page

GE Supersearch
WEBSITE

(General Electric) 

     • planned the site
     • developed the information architecture
     • designed site navigation
     • wrote navigation copy
. Eric Kraft
Editorial Director

Madeline Kraft 
Business Director 

eric-kraft@post.harvard.edu