Services 

For Projects in All Media 

• Consulting 
• Establishing Communications Strategies 
• Scheduling 
• Establishing Personnel Requirements 
• Defining Specifications and Guidelines 
• Designing Efficient Procedures 
• Planning for the Unexpected 
• Project Management 
• Maintaining Schedules 
• Maintaining Quality 
• Tracking Development 
• Allocating Personnel 
• Training Personnel 
• Coping with the Unexpected 
• Editorial Development 
• Writing 
• Editing 
• Design & Production 
• Text Design 
• Art Rendering 
• Composition and Page Makeup 

Development of Interactive Multimedia 

• Designing Program Elements 
• Designing User Interface 
• Authoring 
• Prototyping 
• Field Testing 

World Wide Web Sites 

• Evaluating the Editorial Content of a Site
• reading and reviewing an existing site or content draft for a site and preparing a written report that addresses the client’s specific concerns, such as competition, audience, organization, navigation, and ease of use
• making suggestions about content, organization, navigation, and presentation, based on analysis of competing sites, comments of expert reviewers, the client’s market analysis, and other appropriate references
• producing a plan for rewriting, writing, and researching, as needed
• Writing
• producing original site content from notes, outline, research, interviews, experience, or general guidelines
• working with the client to develop site content from initial concept, outline, draft, or some combination of the three, through every draft stage
• Rewriting Existing Copy
• adapting materials from another medium (such as print advertising or brochures) to site use while preserving the original meaning, tone, and style as much as possible
• adding original copy
• reorganizing copy
• collaborating with other writers and editors
• producing an improved draft
• Substantive or Developmental Editing of Copy
• identifying and solving problems of overall clarity or accuracy
• reorganizing sections, pages, and page copy to improve the order in which the text is presented
• writing or rewriting segments of text to improve readability and flow of information
• revising any or all aspects of the text to improve its presentation
• consulting with others about issues of concern
• incorporating responses to queries and suggestions
• creating a new draft of the document
• organizing information to enhance ease of navigation, access, and understanding by site users
• Researching
• gathering and verifying information to develop all or part of the editorial content of a site
• Copy Editing
• correcting spelling, grammar, punctuation, syntax, and word usage while preserving the meaning and voice of the original text
• checking for and implementing a consistent style and format
• preparing a style sheet that documents style and format
• reading for overall clarity and sense on behalf of the prospective audience
• working with the appropriate parties to correct apparent errors or inconsistencies
• noting permissions needed to publish copyrighted material
• preparing a manuscript for the next stage of the site development process
• cross-checking references, art, figures, tables, and other features for consistency with their mention in the text

Madeline Kraft 
Business Director 

eric-kraft@post.harvard.edu